.png)
Catering for ERS Congress Barcelona 2026: The Ultimate Guide for Exhibiting Companies at Fira Gran Via
- Andrea
- Jul 20
- 14 min read
Planning Your Catering for ERS Congress Barcelona 2026?
ERS Congress is one of Europe's largest medical and healthcare events, attracting thousands of exhibitors, healthcare professionals, researchers, pharmaceutical companies, medical technology manufacturers and international decision-makers.
If your company is exhibiting at Fira Gran Via Barcelona, your stand is much more than a display—it becomes your office, your meeting room and, most importantly, your opportunity to create meaningful business relationships.
One of the most effective ways to attract visitors, increase engagement and leave a lasting impression is through exceptional corporate catering.
At Jonny Catering, we specialize in premium catering services for exhibitions, congresses and corporate events across Barcelona. From executive coffee breaks to gourmet networking receptions, we help international companies transform business meetings into memorable experiences.
At Jonny Catering, we specialize in premium catering services for exhibitions, congresses and corporate events across Barcelona. From executive coffee breaks to gourmet networking receptions, we help international companies transform business meetings into memorable experiences.
Contact Our Team
📞 +34 668 519 645
📲 Instagram: @jonnycateringeventos
Book your catering early to guarantee availability during ERS Congress 2026.
Why ERS Congress Barcelona 2026 Matters for Your Business
ERS Congress is much more than a medical conference.
It is one of the world's leading respiratory healthcare events, bringing together industry leaders, pharmaceutical companies, hospitals, universities, healthcare innovators, technology providers and scientific researchers from over one hundred countries.
For exhibitors, every interaction represents an opportunity.
Every visitor approaching your stand could become:
A future customer
A strategic business partner
A distributor
A healthcare institution
A research collaborator
An investor
A supplier
A long-term client
The challenge is simple.
Thousands of companies compete for attention.
Visitors walk through kilometres of exhibition halls every day.
Most stands look similar.
Many companies invest hundreds of thousands of euros in booth design, audiovisual presentations and marketing materials.
Yet they overlook one element that visitors remember the most:
Hospitality.
Why Premium Catering Makes a Difference
People remember experiences.
Excellent food creates positive emotions.
Positive emotions create stronger memories.
Stronger memories generate trust.
Trust generates business.
Corporate catering is not simply about serving food.
It is about creating an environment where conversations happen naturally.
Instead of asking visitors to leave after collecting a brochure, you invite them to stay.
Five additional minutes at your stand can completely change a business relationship.
Those five minutes often become thirty.
Those thirty minutes may become a future contract.
Business Is Built Around Conversations
Think about the most successful business meetings you've attended.
How many happened around food?
Breakfast meetings.
Coffee meetings.
Business lunches.
Networking cocktails.
Executive dinners.
Food creates comfort.
Comfort reduces stress.
People become more relaxed.
Relaxed people communicate more openly.
This is why premium catering has become an essential marketing investment for international exhibitions.
First Impressions Matter
Studies consistently show that visitors form an impression of a company within the first few seconds.
Your exhibition stand communicates:
Professionalism
Innovation
Reliability
Attention to detail
Brand quality
Your catering reinforces every one of these messages.
Fresh ingredients.
Beautiful presentation.
Professional service.
Smiling staff.
Everything contributes to your company's reputation.
Visitors unconsciously associate the quality of your hospitality with the quality of your products and services.
The Psychology Behind Corporate Catering
Human beings naturally respond to generosity.
Offering quality refreshments immediately changes the visitor's perception.
Instead of feeling like they are being sold something...
They feel welcomed.
This psychological principle is known as reciprocity.
When someone receives value without asking for it, they naturally become more willing to engage in conversation.
This explains why premium exhibitors almost always include hospitality as part of their exhibition strategy.
Why International Companies Choose Premium Catering
International exhibitors understand something many businesses overlook.
Trade shows are expensive.
Booth construction.
Logistics.
Travel.
Accommodation.
Marketing materials.
Staff.
Shipping.
Advertising.
When all these investments are considered, adding professional catering represents only a small percentage of the total exhibition budget.
Yet its impact on visitor engagement can be enormous.
Creating a Premium Brand Experience
Luxury brands never compete on price.
They compete on experience.
Whether you represent a pharmaceutical company, a medical technology manufacturer or an innovative healthcare startup, your visitors should immediately feel that they are dealing with professionals.
Professional catering communicates confidence.
Fresh Mediterranean cuisine.
Elegant presentation.
Exceptional coffee.
Friendly multilingual staff.
Every detail contributes to the overall perception of your brand.
What Type of Catering Works Best During ERS Congress?
Every exhibitor has different objectives.
Some companies focus on attracting maximum visitor traffic.
Others organise private meetings.
Some invite VIP clients.
Others host product demonstrations.
That is why every catering solution should be tailored to your specific goals.
Some of the most requested services during international congresses include:
Premium Coffee Break Catering
Coffee remains the world's favourite business beverage.
Offering freshly brewed premium coffee encourages visitors to stop.
Instead of grabbing a takeaway coffee elsewhere, they stay at your stand.
Fresh pastries.
Healthy snacks.
Seasonal fruit.
Fresh juices.
Speciality coffee.
The result?
Longer conversations.
More qualified leads.
Greater brand visibility.
Executive Breakfast Meetings
Many important meetings happen before the exhibition officially opens.
An executive breakfast creates an exclusive environment where decision-makers can discuss projects without distractions.
Typical breakfast options include:
Artisan pastries
Fresh fruit
Greek yoghurt
Granola
Premium cheeses
Iberian ham
Fresh orange juice
Smoothies
Organic coffee
Selection of teas
Gourmet Finger Food
Finger food has become one of the most popular catering formats for exhibitions.
Visitors can continue networking while enjoying carefully prepared gourmet bites.
Popular options include:
Mediterranean tapas.
Mini burgers.
Italian antipasti.
Fresh burrata.
Smoked salmon blinis.
Vegetarian creations.
Mini poke bowls.
Premium sandwiches.
Artisan desserts.
Fresh fruit cups.
Healthy Catering for Healthcare Professionals
ERS Congress attracts healthcare experts.
Many attendees appreciate healthier catering alternatives.
At Jonny Catering we offer balanced menus prepared using fresh Mediterranean ingredients.
Popular healthy options include:
Protein bowls.
Fresh salads.
Mediterranean vegetables.
Wholegrain wraps.
Fresh smoothies.
Seasonal fruits.
Low-sugar desserts.
Plant-based options.
Gluten-free menus.
Vegan alternatives.
Healthy food reflects modern corporate values.
It demonstrates responsibility.
Innovation.
Wellbeing.
Sustainability.
Exactly the values many healthcare companies wish to communicate.
Why Mediterranean Cuisine Impresses International Visitors
Barcelona is internationally recognised for its gastronomy.
International visitors expect to experience authentic Mediterranean flavours.
Premium catering becomes part of the Barcelona experience itself.
Instead of standard sandwiches, imagine welcoming clients with:
Fresh seafood.
Spanish cheeses.
Iberian ham.
Catalan specialties.
Italian gourmet selections.
Mediterranean olive oils.
Fresh artisan bread.
Local wines.
Fresh seasonal produce.
Visitors remember authenticity.
Authenticity strengthens your brand.
More Than Food: Creating Memorable Business Experiences
Great catering creates memories.
Years after the exhibition, clients may forget your brochure.
They may forget your PowerPoint presentation.
But they rarely forget how your company made them feel.
This emotional connection often becomes your strongest competitive advantage.
Today's business relationships are built on trust, authenticity and human connection.
Food naturally creates all three.
Turn Every Visitor into a Potential Client
ERS Congress Barcelona is one of the most competitive business environments in Europe.
Don't let your stand become just another booth among thousands.
Create memorable experiences with premium corporate catering designed specifically for international exhibitors.
Whether you need executive breakfasts, networking cocktails, gourmet finger food, coffee breaks or full hospitality services, our experienced team will tailor every detail to your company's objectives.
Contact Jonny Catering today for a personalised proposal.
📞 +34 668 519 645
📲 Instagram: @jonnycateringeventos
How Corporate Catering Increases Qualified Leads at Trade Shows
Many companies still view catering as an operational expense.
Successful exhibitors see it differently.
They see catering as a marketing investment that directly influences visitor engagement, brand perception and business opportunities.
During ERS Congress Barcelona 2026, thousands of professionals will walk through the halls of Fira Gran Via searching for innovative products, suppliers and strategic partnerships.
The biggest challenge is not simply attracting visitors.
The real challenge is encouraging them to stop, engage in meaningful conversations and remember your company long after the congress ends.
Premium catering helps achieve exactly that.
Visitors naturally gravitate towards welcoming exhibition stands that offer a comfortable environment where they can enjoy a quality coffee, a refreshing drink or a carefully prepared gourmet bite while discussing business.
Instead of rushing through the exhibition, they spend more time at your stand.
More time means:
More conversations.
Better product demonstrations.
Higher-quality business meetings.
Stronger relationships.
Increased brand recall.
More qualified leads.
When your team has extra time to understand a visitor's needs, the quality of every interaction improves significantly.
Your Exhibition Stand Is a Live Marketing Platform
Many exhibitors spend months preparing their booth.
Graphic design.
Lighting.
Large LED screens.
Interactive presentations.
Product displays.
Corporate videos.
Printed brochures.
All of these elements matter.
However, one often-overlooked factor can dramatically increase visitor engagement:
Hospitality.
People are naturally attracted to spaces where they feel welcomed.
A beautifully presented catering station immediately communicates professionalism, attention to detail and generosity.
Instead of creating a sales environment, you create a hospitality experience.
That subtle psychological difference makes conversations easier and more natural.
Premium Hospitality Reflects Premium Brands
Luxury brands rarely compete on price.
They compete on experience.
Every interaction contributes to the overall perception of quality.
The same principle applies during ERS Congress.
Your catering becomes an extension of your brand identity.
Imagine offering:
Freshly brewed speciality coffee.
Handmade Mediterranean pastries.
Seasonal fruit platters.
Elegant finger food.
Fresh juices.
Premium teas.
Beautiful presentation.
Professional multilingual staff.
Every detail reinforces the message that your company values excellence.
Visitors unconsciously associate the quality of your hospitality with the quality of your products and services.
Why Visitors Stay Longer at Hospitality-Focused Booths
Trade shows can be exhausting.
Attendees often spend entire days walking through enormous exhibition halls.
By mid-morning they are already looking for:
A place to rest.
A quality coffee.
Something healthy to eat.
A quieter environment.
When your stand offers these simple comforts, visitors naturally remain longer.
Longer visits create better conversations.
Better conversations create stronger commercial opportunities.
This is why many of the world's most successful exhibitors invest heavily in hospitality.
The Importance of Networking During ERS Congress
Business today is built on relationships.
ERS Congress provides one of Europe's best environments for creating new international partnerships.
Networking happens everywhere:
Inside exhibition stands.
Conference areas.
Private meeting rooms.
VIP lounges.
Cocktail receptions.
Business lunches.
Executive dinners.
Your catering should support every one of these moments.
Rather than viewing catering as a meal service, think of it as an opportunity to facilitate valuable business interactions.
Catering Solutions Designed for Every Business Objective
Every exhibiting company has different priorities.
That is why Jonny Catering offers flexible corporate catering solutions tailored to each client's goals.
Exhibition Stand Catering
Designed to attract visitors while allowing conversations to continue naturally.
Includes:
Premium coffee service.
Healthy snacks.
Gourmet finger food.
Fresh fruit.
Soft drinks.
Sparkling water.
Mediterranean pastries.
Perfect for companies expecting continuous visitor traffic throughout the day.
Executive Meeting Catering
Private meetings require a more discreet approach.
Our executive meeting catering includes:
Elegant table presentation.
Premium coffee.
Selection of teas.
Fresh juices.
Healthy breakfast options.
Business lunch menus.
Individual gourmet desserts.
Professional service.
Designed for board members, investors and international clients.
Networking Cocktail Receptions
One of the most effective ways to strengthen professional relationships is through informal networking events.
After a full day at ERS Congress, many exhibitors invite clients and partners to exclusive cocktail receptions.
These events create relaxed environments where conversations continue naturally.
Popular menu options include:
Mediterranean tapas.
Mini burgers.
Fresh seafood.
Italian antipasti.
Spanish cheeses.
Iberian ham.
Mini desserts.
Premium cocktails.
Selected wines.
Craft beers.
Sustainable Catering for Modern Businesses
Sustainability has become a priority for international companies.
Healthcare organisations increasingly value environmentally responsible suppliers.
At Jonny Catering we actively support sustainable event practices by focusing on:
Fresh seasonal ingredients.
Local suppliers whenever possible.
Reduced food waste.
Reusable presentation equipment.
Eco-friendly serving solutions.
Balanced menu planning.
Responsible logistics.
Sustainable catering not only reduces environmental impact but also strengthens your company's corporate image.
Healthy Menus for Healthcare Professionals
ERS Congress attracts doctors, researchers and healthcare specialists.
This audience increasingly appreciates nutritious food options rather than heavy meals.
Healthy catering demonstrates that your company understands modern wellbeing trends.
Popular healthy selections include:
Mediterranean quinoa bowls.
Grilled vegetable salads.
Fresh burrata.
Organic fruit platters.
Protein snack boxes.
Wholegrain wraps.
Fresh smoothies.
Cold-pressed juices.
Low-sugar desserts.
Plant-based creations.
Healthy food helps attendees remain energised throughout long congress days.
Why Barcelona Is One of Europe's Leading Business Destinations
Barcelona has become one of Europe's most important cities for international congresses.
Its combination of world-class venues, outstanding gastronomy, excellent transport connections and Mediterranean lifestyle attracts thousands of international events every year.
Companies attending ERS Congress expect premium service standards.
Working with an experienced local catering company ensures every detail is handled professionally.
Local knowledge makes a significant difference when coordinating logistics inside Fira Gran Via.
Why Experience Matters at Fira Gran Via
Organising catering inside one of Europe's busiest exhibition venues requires more than excellent food.
It requires experience.
Timing.
Coordination.
Professional logistics.
Efficient setup.
Reliable deliveries.
Knowledge of venue regulations.
Flexible problem-solving.
At Jonny Catering we understand the operational requirements involved in serving international exhibitions, conferences and corporate events throughout Barcelona.
This allows our clients to focus entirely on their visitors while we manage every aspect of the hospitality experience.
Multilingual Service for International Companies
ERS Congress attracts visitors from across the globe.
Communication matters.
Our multilingual team is accustomed to working with international exhibitors, helping create a welcoming atmosphere for guests from different countries and cultures.
Professional service goes beyond food.
It includes:
Clear communication.
Elegant presentation.
Attention to detail.
Discretion.
Efficiency.
Warm hospitality.
These qualities define premium corporate catering.
Catering That Supports Your Sales Team
Your sales team should focus on building relationships.
Not organising food deliveries.
Not preparing coffee.
Not managing logistics.
Professional catering allows your team to dedicate their full attention to what matters most:
Meeting potential clients.
Presenting products.
Negotiating partnerships.
Generating business.
Meanwhile, we ensure every guest receives outstanding hospitality.
Common Mistakes Exhibitors Make
Many companies underestimate the importance of catering.
Some common mistakes include:
Booking at the last minute.
Choosing suppliers based only on price.
Ordering insufficient quantities.
Ignoring dietary requirements.
Providing low-quality refreshments.
Using generic catering with no brand identity.
Failing to create welcoming meeting areas.
These mistakes can negatively affect visitor perception and reduce networking opportunities.
Professional planning avoids unnecessary stress while significantly improving the overall visitor experience.
Premium Catering Supports Brand Positioning
Everything your visitors experience contributes to your reputation.
Your stand design.
Your team.
Your presentation.
Your hospitality.
Your food.
Your service.
Together, these elements communicate the value of your brand.
Premium catering demonstrates professionalism, attention to detail and genuine appreciation for your clients.
That emotional impact often lasts far longer than any brochure.
Midway Call to Action
Make Every Business Conversation Count
Thousands of professionals will visit ERS Congress Barcelona 2026 looking for innovation, partnerships and trusted suppliers.
Stand out from the competition with exceptional hospitality that transforms ordinary meetings into memorable experiences.
Whether you require premium coffee breaks, executive breakfasts, networking receptions or full-service exhibition catering, Jonny Catering will create a bespoke solution tailored to your business objectives.
Secure your preferred dates before our schedule is fully booked.
📞 +34 668 519 645
📲 Instagram: @jonnycateringeventos
Why International Companies Choose Jonny Catering
When exhibiting at an international congress like ERS Congress Barcelona 2026, every detail matters.
Your exhibition stand is more than a display—it represents your brand, your reputation, and your commitment to excellence.
That is why international companies choose partners they can trust.
At Jonny Catering, we understand that corporate catering is not simply about serving food. It is about creating memorable experiences that strengthen relationships, impress clients and help businesses achieve their commercial objectives.
With extensive experience catering for international exhibitions, congresses, conferences and corporate events throughout Barcelona, our team understands the unique challenges of working inside venues such as Fira Gran Via.
We take care of every detail so your team can focus on what matters most—building relationships and growing your business.
Our Corporate Catering Philosophy
Every successful event begins with a simple question:
"How do we create an unforgettable experience?"
Food is only one part of the answer.
True hospitality combines:
Exceptional cuisine
Professional presentation
Impeccable timing
Friendly multilingual staff
Reliable logistics
Attention to every detail
These elements transform ordinary business meetings into memorable moments that clients remember long after the congress has ended.
Tailored Catering Solutions
No two exhibitors have the same objectives.
Some want to increase visitor traffic.
Others organise private board meetings.
Some host networking receptions.
Others launch new products.
That is why we never offer generic catering packages.
Every proposal is personalised according to:
Company profile
Number of attendees
Daily schedule
Dietary requirements
Budget
Brand image
Hospitality goals
Our objective is simple:
To help your company make the strongest possible impression.
From Coffee Breaks to Executive Hospitality
Whether you require a simple premium coffee station or a fully managed hospitality experience, our team can organise every aspect of your catering service.
Popular services include:
Premium Coffee Breaks
Healthy Breakfast Buffets
Executive Lunches
Networking Cocktail Receptions
Gourmet Finger Food
Mediterranean Buffets
VIP Hospitality
Product Launch Catering
Business Dinner Catering
Full-Service Exhibition Hospitality
Every menu is prepared using fresh ingredients and beautifully presented to reflect the quality of your brand.
Planning Your Catering Before ERS Congress
The most successful exhibitors begin planning months before the event.
Early planning provides several advantages:
Better menu selection.
Greater flexibility.
Preferred service times.
Availability of premium staff.
Personalised proposals.
Efficient logistics planning.
Reduced last-minute stress.
During major international congresses, Barcelona experiences exceptionally high demand for corporate catering.
Booking early guarantees the best possible service.
Catering Checklist for Exhibitors
Before arriving at Fira Gran Via, make sure your hospitality plan includes the following:
✔ Estimate daily visitor numbers.
✔ Schedule coffee break times.
✔ Plan private client meetings.
✔ Consider dietary requirements.
✔ Allocate catering space within your stand.
✔ Prepare branded hospitality materials.
✔ Confirm logistics with your catering company.
✔ Schedule setup and delivery times.
✔ Organise waste management.
✔ Confirm final guest numbers.
✔ Brief your sales team.
✔ Create a welcoming meeting area.
✔ Include refreshments throughout the day.
✔ Plan networking opportunities.
✔ Book your catering well in advance.
A well-organised hospitality strategy creates a smoother experience for both your team and your visitors.
Hospitality Creates Competitive Advantage
Products can often be compared.
Prices can be negotiated.
Technology evolves.
Relationships remain.
Business is ultimately about people.
People remember how your company made them feel.
Warm hospitality.
Exceptional food.
Professional service.
Attention to detail.
These emotional experiences become part of your brand identity.
Why Barcelona Is the Perfect Place for Mediterranean Catering
Barcelona is recognised worldwide for its gastronomy.
International visitors expect authentic Mediterranean flavours.
Fresh ingredients.
Local products.
Creative presentation.
Healthy cuisine.
Combining these elements with outstanding hospitality allows exhibitors to offer visitors a genuine Barcelona experience.
This emotional connection adds significant value to every business meeting.
Final Thoughts
ERS Congress Barcelona 2026 represents an extraordinary opportunity for companies to build relationships, strengthen their international presence and generate valuable business opportunities.
The companies that stand out are not always those with the largest exhibition stands.
They are the companies that create meaningful experiences.
Premium corporate catering is one of the simplest and most effective ways to achieve that objective.
Whether you are welcoming new prospects, hosting existing clients or organising executive meetings, exceptional hospitality helps your business leave a lasting impression.
At Jonny Catering, we are proud to help international companies transform business conversations into memorable experiences.
Because we believe that outstanding catering is not just about serving food.
It is about creating moments people remember.
Final Call to Action
Let's Make Your ERS Congress Barcelona 2026 a Success
If your company is exhibiting at Fira Gran Via Barcelona, now is the perfect time to start planning your hospitality strategy.
Our experienced team will work closely with you to create a bespoke catering solution that reflects your brand and exceeds your guests' expectations.
From premium coffee breaks to executive lunches, networking receptions and full-service exhibition hospitality, Jonny Catering delivers excellence at every stage.
Contact Us Today
📞 +34 668 519 645
📲 Instagram: @jonnycateringeventos
Secure your preferred dates today and create unforgettable business experiences at ERS Congress Barcelona 2026.
Frequently Asked Questions
1. Why should exhibitors hire a professional catering company during ERS Congress Barcelona?
Professional catering creates a welcoming environment, increases visitor engagement, extends business conversations and helps exhibitors leave a lasting impression on potential clients.
2. Can catering be delivered directly to exhibition stands at Fira Gran Via?
Yes. Jonny Catering provides efficient catering delivery and on-site service for exhibitors, ensuring seamless logistics throughout the event.
3. What types of catering are most popular during ERS Congress?
The most requested services include premium coffee breaks, executive breakfasts, gourmet finger food, networking cocktail receptions, Mediterranean buffets and VIP hospitality.
4. Do you offer vegetarian, vegan and gluten-free catering?
Absolutely. Every menu can be customised to accommodate vegetarian, vegan, gluten-free, dairy-free and other dietary requirements.
5. How far in advance should catering be booked?
We strongly recommend booking several months before ERS Congress to guarantee availability and allow sufficient time for personalised planning.
6. Can Jonny Catering organise hospitality for pharmaceutical companies?
Yes. We regularly provide premium catering solutions for pharmaceutical companies, healthcare organisations, laboratories and medical technology exhibitors.
7. Do you provide multilingual staff?
Yes. Our experienced multilingual team is accustomed to serving international clients and creating a welcoming environment for visitors from around the world.
8. Can menus be customised for our company?
Absolutely. Every proposal is designed around your objectives, brand identity, visitor profile and budget.
9. What makes Mediterranean catering ideal for international visitors?
Mediterranean cuisine is fresh, healthy, internationally appreciated and perfectly reflects Barcelona's culinary reputation.
10. Can you organise networking cocktail receptions after exhibition hours?
Yes. We organise exclusive networking events, cocktail receptions and executive dinners at hotels, rooftop venues, corporate offices and private event spaces across Barcelona.
11. Do you provide premium coffee stations?
Yes. We offer speciality coffee, espresso service, barista stations and complete coffee break experiences.
12. Is sustainable catering available?
Yes. We prioritise fresh seasonal ingredients, local suppliers and environmentally responsible practices whenever possible.
13. Can Jonny Catering manage large corporate events?
Yes. Our experienced team can cater for small executive meetings as well as large international corporate events with hundreds of guests.
14. Why choose Jonny Catering instead of a standard catering supplier?
Because we specialise in premium corporate hospitality, personalised service, fresh Mediterranean cuisine and creating memorable experiences that support your business objectives.
15. How can I request a personalised quotation?
Simply contact our team by email, phone or through our website. We will prepare a bespoke proposal tailored to your exhibition schedule, hospitality requirements and budget.
📞 +34 668 519 645
Comments