Catering for ESMO Madrid 2026 | Exhibition Stand Catering at IFEMA

Planning to exhibit at ESMO Congress 2026 in Madrid? Jonny Catering provides professional exhibition stand catering, specialty coffee, barista services, breakfast, finger food, lunches, beverages, cocktail service, Spanish food experiences, live cooking and hospitality solutions for international companies exhibiting at IFEMA MADRID.

ESMO Congress 2026 will bring the international oncology community to Madrid from 23–27 October 2026.

For pharmaceutical companies, biotechnology businesses, medical technology companies, healthcare organisations, agencies and international exhibitors, participating in ESMO is much more than simply having a stand.

It is an opportunity to meet healthcare professionals, present innovations, strengthen relationships, organise meetings and create meaningful conversations with clients, partners and industry professionals.

And when visitors spend several hours moving between scientific sessions, meetings and exhibition stands, hospitality can become an important part of the stand experience.

A professionally served specialty coffee, an attractive breakfast, fresh finger food or an informal networking drink can give visitors a reason to stay at your stand a little longer.

That is where Jonny Catering & Events can help.

We provide catering and hospitality solutions designed specifically around the operational requirements of trade shows, congresses, corporate events and exhibition stands in Spain.

From the first morning coffee to an afternoon networking reception, our objective is simple:

help your team create a welcoming stand where conversations can happen naturally.

Request your ESMO 2026 catering proposal

coffe break feria

ESMO Congress 2026: Key Information for Exhibitors

Event: ESMO Congress 2026Dates: 23–27 October 2026City: Madrid, SpainVenue: IFEMA MADRIDAddress: Avenida del Partenón 5, 28042 MadridIndustry: Oncology, pharmaceuticals, biotechnology, healthcare and medical technology

ESMO Congress is one of the major international meeting points for the oncology community, bringing together clinicians, researchers, healthcare industry representatives, patient advocates, journalists and other stakeholders.

For exhibitors, this creates an environment in which thousands of conversations, presentations, demonstrations and business meetings take place throughout the congress.

Your stand therefore needs to be more than visually attractive.

It needs to work.

Visitors need somewhere comfortable to meet. Your team needs refreshments during long exhibition days. Important clients may need to be hosted privately. Coffee needs to be available when meetings begin. Food needs to arrive at the right moment without disrupting presentations.

Professional exhibition catering is ultimately about managing all these small details correctly.

Exhibition Stand Catering for ESMO Madrid 2026

Trade show catering is different from traditional event catering.

At a wedding or corporate dinner, guests arrive at approximately the same time and normally follow a predefined programme.

At an exhibition stand, everything is constantly moving.

A potential client may arrive unexpectedly.

A meeting scheduled for 11:00 may begin at 11:20.

Ten people may suddenly gather around the stand.

A product presentation may attract considerably more visitors than expected.

Members of your team may have meetings throughout the day and very little time to leave the exhibition hall.

For this reason, successful ESMO exhibition stand catering should be flexible, visually clean, easy to consume and designed around the activity taking place at the stand.

At Jonny Catering, we can build a hospitality programme around your schedule rather than simply delivering food.

Our exhibition catering services can include:

• Specialty coffee and professional barista service

• Espresso coffee service

• Breakfast catering

• Morning coffee breaks

• Pastries and bakery selections

• Healthy breakfast options

• Fresh fruit

• Smoothies and juices

• Continuous beverage service

• Bottled water and soft drinks

• Finger food

• Canapés

• Sandwiches and wraps

• Corporate lunches

• Executive meeting catering

• VIP hospitality

• Afternoon snacks

• Spanish tapas

• Iberian ham service

• Mediterranean food

• Live cooking and showcooking, where operationally permitted

• Cocktail service

• Beer, wine and cava service

• Networking receptions

• After-work stand events

• Service staff

• Bartenders

• Baristas

• Chefs

• Catering equipment and presentation material

Services are adapted to the requirements of each exhibitor, the stand infrastructure and the applicable rules of the congress and venue.

Planning Your Catering for ESMO Madrid 2026?

Make your exhibition stand at IFEMA Madrid a place where clients, partners and visitors want to stop, meet and connect.

At Jonny Catering & Events, we create customised catering solutions for international exhibitors, including barista service, coffee breaks, breakfast, finger food, corporate lunches, Spanish tapas, cocktails, beverages, showcooking and professional catering staff.

Request your personalised ESMO Madrid 2026 catering proposal today.

📞 Call or WhatsApp: +34 668 519 645

📧 Email: info@jonnycatering.com

📸 Get to know us on Instagram: @jonnycateringeventos

Jonny Catering & Events — Catering for Exhibitions, Corporate Events & Congresses in Spain.

Specialty Coffee & Barista Service for ESMO Exhibition Stands

Turn your coffee counter into a meeting point

One of the most effective hospitality services for a busy exhibition stand is also one of the simplest:

good coffee.

During an intensive medical congress, visitors move between scientific sessions, meetings and the exhibition area throughout the day.

Offering coffee creates a natural reason for someone to stop.

A professional barista service can transform part of your exhibition stand into a small hospitality point where your sales or medical affairs team can begin conversations in a relaxed environment.

Jonny Catering can provide a complete coffee and barista service for exhibition stands in Madrid, depending on the technical characteristics of the stand.

Possible drinks include:

EspressoAmericanoCappuccinoLatteMacchiatoDecaffeinated coffeeTea and infusionsPlant-based milk alternatives

Service can be organised for a few hours or throughout the exhibition day.

For companies expecting significant traffic, we can calculate coffee quantities and service capacity according to estimated visitor numbers and peak periods.

This is particularly important.

A beautiful coffee station is useless if visitors have to wait too long.

Capacity planning is therefore part of the service.

Why offer a barista at your ESMO stand?

A barista does more than make coffee.

The coffee area can become a hospitality anchor within the stand.

Instead of asking a visitor immediately to sit down for a formal conversation, your team can naturally say:

“Would you like a coffee?”

That small interaction can create the beginning of a longer business conversation.

Discover our Coffee & Barista Catering Services.

Breakfast Catering for ESMO 2026

The beginning of the day can be one of the most valuable moments for corporate hospitality.

Your team arrives early.

Clients may schedule meetings before the exhibition floor becomes busy.

International guests may have travelled from their hotel without breakfast.

Providing a small breakfast at the stand can therefore create an excellent environment for early meetings.

Our breakfast catering for ESMO exhibitors can include combinations such as:

Fresh croissantsMini pastriesPain au chocolatMini muffinsBanana breadCarrot cakeCookiesFresh seasonal fruitGreek yoghurtGranolaChia puddingMini sandwichesAvocado optionsFresh juicesCoffee and tea

For healthcare-related congresses, we particularly recommend combining traditional pastries with lighter alternatives.

This gives guests freedom to choose according to their dietary preferences.

Healthy Catering for Healthcare and Pharmaceutical Exhibitors

Food choices increasingly matter at professional events.

Some guests want something indulgent.

Others prefer lighter, plant-based or nutritionally balanced options.

For an oncology and healthcare congress such as ESMO, offering a varied selection can be especially appropriate.

Our healthy exhibition catering options can include:

Fresh fruitFruit skewersNatural yoghurtGranolaChia puddingVegetable cruditésHummusWholegrain sandwichesSaladsPlant-based bitesFresh juicesSmoothiesNutsLow-sugar alternativesVegetarian finger foodVegan options

The objective is not to turn your stand into a restaurant.

It is to provide small, practical foods that visitors can enjoy comfortably while networking.

Coffee Break Catering at IFEMA Madrid

Coffee breaks at an exhibition stand are different from conference coffee breaks.

Instead of serving hundreds of people simultaneously, an exhibition stand normally experiences different waves of visitors.

Traffic often increases:

before sessions, between sessions, around lunchtime and during scheduled stand activities.

We can therefore plan your ESMO coffee service around anticipated peak periods.

For example:

Morning

Coffee, tea, water, orange juice, mini croissants and fresh fruit.

Mid-morning

Continuous specialty coffee service plus a small sweet snack.

Afternoon

Coffee, tea, cookies, mini cakes or healthy snacks.

This approach helps maintain hospitality throughout the day without unnecessarily overloading the stand with food.

Learn more about our Corporate Coffee Break Catering.

Finger Food Catering for ESMO Madrid

Finger food is one of the most practical formats for exhibition catering.

Visitors do not necessarily want to sit down for a complete meal.

They may have ten minutes before their next meeting.

They may be speaking with one of your representatives.

They may be holding a phone, notebook or conference bag.

For this reason, food should be:

easy to eat, visually attractive, clean, portion-controlled and suitable for standing environments.

Possible selections include:

Mini focacciaMini briocheWrapsMediterranean sandwichesVegetable tartletsMini quichesSpanish tortilla bitesCroquettesGazpacho shotsHummus bitesSmoked salmon bitesMini burgersCaprese skewersCheese selectionsMediterranean vegetablesMini dessertsChocolate bitesFruit skewers

Menus can be customised according to your company, audience, budget and daily schedule.

Discover our Finger Food Catering for Corporate Events.

Corporate Lunch Catering for ESMO Exhibitors

One of the biggest logistical challenges during a large congress is lunch.

Leaving IFEMA, travelling to a restaurant, eating and returning can consume valuable time.

For teams managing an exhibition stand, that time can be particularly important.

An alternative is to organise lunch directly around the stand or meeting area.

We can prepare corporate lunch solutions for exhibitors, including individual portions and shared selections.

Possible formats include:

Individual lunch boxes

Useful for teams that need to eat at different times.

A lunch box might contain:

Sandwich or wrapSaladFruitDessertWater or soft drink

Executive meeting lunch

For private client meetings, a more refined selection can include:

Cold startersIndividual saladsPremium sandwichesMediterranean finger foodDessertCoffeeBeverages

Standing networking lunch

When several guests are expected simultaneously, finger food can replace a traditional seated lunch.

This keeps the environment informal and allows people to continue networking.

Catering for Private Meetings at Your ESMO Stand

Many pharmaceutical and healthcare exhibition stands incorporate private meeting rooms.

These areas are particularly important for discussions with partners, healthcare organisations, suppliers and international teams.

Hospitality should support those meetings without interrupting them.

We can prepare meeting-room catering such as:

WaterCoffeeTeaFresh juicesSoft drinksFruitPastriesCookiesHealthy snacksMini sandwichesFinger foodIndividual lunches

For important meetings, service can be prepared in advance so that everything is ready before participants arrive.

VIP Catering and Executive Hospitality

Some meetings require another level of service.

Your company may be hosting:

Senior executivesKey clientsInternational partnersSpeakersMedical professionalsInstitutional representativesInvestorsDistributors

For these situations, we can create a more discreet and refined VIP catering service.

Presentation, timing and service become particularly important.

The menu can be developed according to the number of guests and meeting format.

Instead of a large buffet, we may recommend individually presented portions, premium finger food or discreet table service.

The objective is to make hospitality feel effortless.

Spanish Tapas Catering for International Guests

You are bringing clients to Madrid.

Why offer them exactly the same food they could receive at a congress in London, Paris or Frankfurt?

Adding a carefully selected Spanish gastronomic element can make your hospitality more memorable.

Possible options include:

Spanish tortillaIberian hamManchego cheeseCroquettesPan con tomateMarinated olivesMediterranean vegetablesGazpachoSpanish cheesesTraditional tapas adapted to finger-food format

This can work particularly well during afternoon networking events.

Instead of simply offering drinks, create a small Taste of Spain experience at your ESMO stand.

Iberian Ham Experience for ESMO 2026

Few Spanish products have the international recognition of Jamón Ibérico.

For companies wanting to create a distinctive hospitality experience, an Iberian ham station can become a visual and gastronomic attraction.

Depending on stand conditions and congress regulations, we can organise:

Premium Iberian hamProfessional presentationFreshly sliced portionsBread and accompanimentsSpanish cheeseWine or beverage pairing

For larger receptions, a professional ham-cutting experience can create an additional point of interest.

It is hospitality, gastronomy and live experience combined.

Live Cooking and Showcooking at Exhibition Stands

Live cooking can generate attention.

Visitors see movement.

They smell freshly prepared food.

They become curious.

That can increase footfall around a stand.

Depending on the venue regulations, technical infrastructure and authorisation applicable to the event, Jonny Catering can develop showcooking concepts such as:

Fresh pastaRisottoPaellaWafflesMediterranean cuisineOther customised concepts

However, live cooking should always be planned well in advance.

Electrical requirements, ventilation, equipment, fire regulations, food safety and stand layout must all be considered.

If cooking is not permitted inside the stand, we can propose alternative food experiences that maintain visual impact without requiring on-site cooking.

Learn more about our Showcooking for Trade Shows.

Cocktail Catering for ESMO Networking Events

The final hours of an exhibition day can become some of the best networking moments.

Instead of immediately leaving IFEMA, visitors may remain at stands for informal meetings and receptions.

A stand cocktail or networking reception can help your company create that environment.

We can organise:

WineCavaBeerSoft drinksMineral waterCocktailsMocktailsFinger foodSpanish tapasIberian productsCheeseDesserts

Depending on your objectives, the atmosphere can range from a simple drinks reception to a complete corporate cocktail.

Professional Bartender Service

If you want a more dynamic hospitality experience, we can provide professional bartenders for your stand event.

Possible cocktails include:

MojitoGin & tonicSpritz-style cocktailsMediterranean cocktailsSignature cocktailsAlcohol-free cocktails

A branded signature cocktail can also be developed around your company or product launch.

For healthcare events, alcohol-free cocktails and premium mocktails can be particularly useful because they allow every guest to participate in the experience.

Discover our Cocktail & Bartender Services.

Non-Alcoholic Hospitality and Mocktail Bars

Corporate hospitality does not need alcohol to be interesting.

A sophisticated alcohol-free bar can offer:

Fresh lemonadeFlavoured waterCold teaFresh juiceSmoothiesMocktailsPremium tonic combinationsFruit-based drinks

For an international healthcare audience, a strong non-alcoholic selection can be an excellent complement to traditional beverages.

Continuous Beverage Service

Keeping the stand stocked with drinks sounds simple.

During a five-day congress, however, it requires planning.

Water disappears quickly.

Coffee consumption fluctuates.

Refrigerators need replenishment.

Meetings may consume more beverages than expected.

Your team should not be spending valuable time buying water or carrying boxes around IFEMA.

We can plan beverage quantities according to:

Number of staffExpected visitorsNumber of meetingsService hoursStand sizeAvailability of refrigerationDaily programme

Possible beverages include:

Still waterSparkling waterSoft drinksJuicesCoffeeTeaBeerWineCava

Catering Staff for Your ESMO Stand

Food is only part of the service.

People matter.

Depending on the size of your project, Jonny Catering can coordinate hospitality personnel such as:

BaristasWaitersBartendersChefsCatering assistantsService coordinators

For international exhibitors, professional presentation and communication are especially important.

Your catering team becomes part of the visitor's perception of your stand.

Multi-Day Catering for ESMO Congress 2026

ESMO runs over several days.

Providing exactly the same food every day is one of the easiest ways to make hospitality feel repetitive.

We can instead design a multi-day catering programme.

Example

Day 1 – Welcome

Specialty coffeePastriesFruitMediterranean finger foodAfternoon refreshments

Day 2 – Business Meetings

BreakfastContinuous baristaExecutive lunchAfternoon snacksBeverages

Day 3 – Spanish Experience

BreakfastCoffeeCorporate lunchSpanish tapasIberian productsNetworking drinks

Day 4 – Healthy Day

Healthy breakfastFruitSmoothiesVegetarian finger foodCoffeeHealthy afternoon snacks

Day 5 – Closing

CoffeeBreakfastLunch boxesFinal refreshments

The exact programme would be created according to your stand schedule.

Catering for Pharmaceutical Companies at ESMO

Pharmaceutical companies often have particularly complex hospitality requirements.

A large stand may contain:

Reception areaOpen meeting tablesPrivate meeting roomsPresentation areaCoffee counterStorageStaff roomHospitality area

Each area may require a different catering approach.

The coffee counter may operate continuously.

Meeting rooms may require water and refreshments.

The staff room may need lunch.

A scheduled reception may require additional staff and drinks.

Instead of treating these as separate orders, we can design them as one coordinated catering operation.

Catering for Biotechnology Companies

Biotechnology companies often use congresses like ESMO to meet:

Potential partnersPharmaceutical companiesInvestorsResearchersClinical collaboratorsDistributors

Many of these conversations happen around scheduled meetings.

A simple hospitality package consisting of quality coffee, water, healthy snacks and an executive lunch can create a much more comfortable meeting environment.

Catering for MedTech and Healthcare Companies

Medical technology exhibitors may have demonstrations running throughout the day.

This creates another challenge:

food cannot interfere with equipment or presentations.

We can therefore design compact hospitality stations and foods that require minimal handling.

Finger food portions, bottled beverages and dedicated coffee areas can help separate hospitality from product demonstrations.

Catering Support for Event and Communication Agencies

You may not be the exhibitor.

You may be an agency organising the entire ESMO presence for a pharmaceutical or healthcare client.

We regularly work within multi-supplier event environments.

The catering operation can therefore be coordinated with:

Stand buildersEvent agenciesProduction teamsBrand agenciesHostess agenciesTechnical suppliersClient project managers

We can adapt the service plan to your production schedule and communicate directly with the relevant project contacts.

International Exhibitors: Why Work With a Local Catering Partner?

Organising an exhibition stand from another country is complicated.

You may be coordinating suppliers in Spain while your marketing team is located in Germany, Switzerland, France, Italy, the UK, the United States or elsewhere.

Using a catering company familiar with large exhibitions in Spain can simplify part of that process.

Instead of transporting food equipment or trying to organise catering remotely, you have a local operational partner.

We can discuss:

Guest numbersMenusDelivery timesEquipmentStaffDietary requirementsService periodsTechnical needsDaily replenishment

before the event begins.

Vegetarian, Vegan, Gluten-Free and Allergen-Aware Catering

International congresses require flexible menus.

Your guests may request:

Vegetarian optionsVegan optionsGluten-free optionsLactose-free optionsNut-free alternativesOther dietary requirements

We therefore recommend collecting known dietary requirements before the congress whenever possible.

Food should also be clearly identified so guests can make informed choices.

When designing your ESMO catering proposal, tell us about any specific dietary or allergen requirements and we will propose suitable alternatives.

Sustainable Exhibition Catering

Sustainability is increasingly relevant to corporate event strategies.

Exhibitors can reduce unnecessary waste by planning catering quantities carefully.

Our approach can include, where suitable:

Reusable service materialRecyclable or compostable disposablesReduced single-use plasticLocal purchasingSeasonal ingredientsAppropriate portion sizesDaily consumption monitoringMenu planning designed to minimise waste

One of the most effective sustainability measures is simply ordering intelligently.

Rather than dramatically overestimating quantities on day one, consumption can be monitored and subsequent service adjusted where operationally possible.

How Much Catering Should You Order for an Exhibition Stand?

This is one of the most common questions exhibitors ask.

There is no universal answer.

A stand with 20 employees and constant client meetings has very different requirements from a stand with four employees and occasional visitors.

Before preparing a proposal, we recommend estimating:

1. Number of stand staff

How many people will work at the stand each day?

2. Expected visitor traffic

How many visitors do you realistically expect to serve?

3. Scheduled meetings

How many meetings are already booked?

4. Hospitality objective

Is catering primarily for staff, clients or lead generation?

5. Service duration

Two hours of coffee service requires different planning from an entire exhibition day.

6. Special events

Will you organise a cocktail, presentation or VIP meeting?

7. Storage

How much refrigeration and storage space does the stand have?

With this information we can build a more accurate catering proposal.

How to Plan Coffee Quantities for Your ESMO Stand

Coffee deserves its own calculation because consumption can be significant.

Consider:

Number of staffExpected visitorsHours of operationNumber of coffee machinesPeak periodsType of coffee service

If 300 people are expected to visit your stand, this does not necessarily mean you need exactly 300 coffees.

Some guests will not drink coffee.

Others will have two.

Your own team may consume several throughout the day.

This is why we recommend planning around service capacity and consumption patterns, rather than simply multiplying visitor numbers.

How to Design a Catering Area Inside an Exhibition Stand

Catering should be considered during the stand design process, not after the stand has already been built.

Ideally, discuss catering with your stand builder early.

Consider:

Electrical connectionsWater requirementsRefrigerationStorageWasteCoffee machine positionService counterGlasswareStaff movementGuest flowMeeting-room access

A badly positioned coffee station can create queues directly in front of a meeting room.

A well-designed station can encourage visitors to move naturally into the hospitality area.

Small design decisions can have a significant operational impact.

Exhibition Catering Logistics at IFEMA Madrid

IFEMA MADRID is a major international exhibition venue.

Exhibitors should therefore plan catering according to both the congress-specific rules and the venue's regulations.

Depending on the type of service, considerations can include:

Supplier accessCatering notification or authorisationDelivery timesVehicle accessLoading areasStorageElectrical powerWaterWaste managementFood safetyCooking equipmentAlcohol serviceStand activities

These requirements should be checked before final confirmation.

Jonny Catering can coordinate the catering component with the information provided by the exhibitor, organiser and venue.

Important: Catering Regulations at IFEMA Madrid

IFEMA MADRID maintains its own catering procedures and publishes a catalogue of approved catering companies.

Exhibitors intending to provide catering at their stand should verify the specific conditions applicable to their event and complete any required catering notification or authorisation procedures.

Requirements may vary depending on the event, location within the venue and type of food preparation.

For this reason, catering should ideally be organised well before arriving in Madrid.

Do not leave it until the final days before ESMO.

A Practical ESMO Catering Checklist

Several weeks before ESMO, confirm:

• Number of stand staff

• Expected number of visitors

• Meeting schedule

• Stand number and hall

• Stand floor plan

• Catering area

• Coffee machine requirements

• Electricity available

• Water availability

• Refrigeration

• Storage

• Daily delivery possibilities

• Breakfast requirements

• Lunch requirements

• Coffee requirements

• VIP meetings

• Cocktail or networking event

• Dietary requirements

• Allergens

• Service staff

• Glassware and tableware

• Waste management

• Required venue documentation

Having these elements defined early makes the catering operation considerably easier.

Example Catering Programme for an ESMO Exhibition Stand

Imagine a pharmaceutical company with:

20 stand staffSeveral meeting roomsRegular visitor trafficFive exhibition daysOne evening networking reception

A possible programme could be:

08:00 – Stand preparation

Coffee station prepared.

Refrigerators replenished.

Breakfast arranged.

Meeting rooms checked.

08:30 – Team breakfast

CoffeeTeaFresh juiceMini pastriesFruitHealthy options

09:00 – Barista service begins

Continuous espresso-based coffee for visitors and team members.

11:00 – Morning refreshments

Small sweet and savoury bites.

12:30 – Lunch service

Finger food for visitors.

Separate staff lunch.

VIP meeting lunch prepared if required.

15:30 – Afternoon refreshments

CoffeeTeaFruitCookiesMini desserts

17:00 – Networking service

Depending on the programme:

BeerWineCavaMocktailsSpanish tapasFinger food

The following morning the entire operation begins again.

This is why exhibition catering requires planning, not simply food delivery.

Make Your ESMO Stand a Place People Want to Visit

A successful stand needs traffic.

But more importantly, it needs quality conversations.

Food and drink can help create the conditions for those conversations.

Think about the difference between these two situations.

A potential partner arrives.

Your representative stands in the aisle and immediately begins a commercial presentation.

Or:

The visitor arrives.

Your representative welcomes them.

A barista prepares their coffee.

They move into the hospitality area.

They sit down.

The conversation begins naturally.

The product has not changed.

The people have not changed.

But the experience has changed.

That is the value of hospitality.

Why Choose Jonny Catering for ESMO Madrid 2026?

Jonny Catering specialises in catering for corporate events, exhibitions, congresses and international companies in Spain.

We understand that exhibition catering requires more than good food.

It requires:

PunctualityPlanningPresentationFlexibilityLogisticsCommunicationProfessional staffUnderstanding of exhibition environments

Our philosophy is simple:

We create memories, not just food.

For ESMO exhibitors, that means helping create a stand where visitors feel welcome and where your team can concentrate on its real objective:

meeting people and doing business.

Explore our Corporate Catering Services.

One Catering Partner for Your Entire ESMO Experience

Instead of coordinating several suppliers, we can build a combined catering proposal covering different moments of the congress.

For example:

Morning: breakfast + barista

Midday: finger food + team lunch

Afternoon: coffee + healthy snacks

Evening: cocktails + tapas

This can simplify communication, purchasing, staffing and logistics.

You tell us what is happening at your stand.

We design the catering around it.

Planning an ESMO 2026 Stand? Start Early

Large international congresses generate significant demand for:

Catering companiesBaristasWaitersBartendersEquipmentTransportHospitality staff

October is also an active month for corporate events and congresses in Spain.

Planning early gives your company more time to:

Design the right menuConfirm staffCoordinate technical requirementsReview venue regulationsCalculate quantitiesPlan logisticsMake changes without unnecessary pressure

If your company will exhibit at ESMO 2026, we recommend requesting your catering proposal as soon as your stand concept and approximate hospitality requirements are known.

Information We Need to Prepare Your ESMO Catering Proposal

You do not need to have everything finalised.

To prepare an initial proposal, send us:

Company name

Stand number, if available

Hall, if available

Number of exhibition days requiring catering

Approximate number of staff

Expected number of guests

Services required

For example:

BaristaBreakfastCoffee breakLunchFinger foodCocktailsBeveragesStaffShowcooking

Approximate budget, if defined

Any dietary requirements

Contact person

From there, we can develop a catering proposal around your needs.

Frequently Asked Questions – ESMO Madrid 2026 Catering

Can you provide catering for exhibition stands at ESMO Madrid 2026?

We provide catering solutions for companies participating in exhibitions and congresses in Spain. Service at ESMO would be subject to the applicable IFEMA and congress regulations and any required authorisation or notification.

Where will ESMO Congress 2026 take place?

ESMO Congress 2026 is scheduled to take place at IFEMA MADRID in Madrid, Spain, from 23 to 27 October 2026.

Can you provide a barista for our ESMO stand?

Yes. We can provide professional barista and coffee services according to the stand's infrastructure and applicable venue requirements.

Can you provide coffee throughout the day?

Yes. Coffee service can be scheduled for specific periods or designed as continuous service.

Can you provide breakfast for our staff?

Yes. Breakfast can include coffee, pastries, fruit, yoghurt, healthy options, sandwiches and other products.

Can you provide lunch for our exhibition team?

Yes. We can organise lunch boxes, sandwiches, wraps, salads, finger food or more complete corporate lunch solutions.

Do you provide finger food?

Yes. Finger food is one of the formats we recommend most frequently for exhibition environments.

Can you cater for private meetings?

Yes. Meeting-room hospitality can include coffee, beverages, snacks, finger food or executive lunches.

Can you organise a networking cocktail at our stand?

Subject to the applicable event and venue regulations, we can design cocktail and networking hospitality including drinks, bartenders and finger food.

Can you provide Spanish tapas?

Yes. Spanish and Mediterranean gastronomy can be incorporated into the menu.

Can you provide Jamón Ibérico?

Yes. Iberian products can be incorporated into a Spanish hospitality concept, subject to the conditions of the stand and event.

Do you provide vegetarian and vegan food?

Yes. Menus can include vegetarian and vegan selections.

Can you provide gluten-free alternatives?

Gluten-free options can be incorporated according to the specific requirements of the project. Please inform us about dietary requirements in advance.

Can you provide staff?

Depending on the project, catering staff can include waiters, baristas, bartenders, chefs and service personnel.

Can you provide catering for all five days?

Yes. A multi-day programme can be created with different menus and services for each day.

Can the menu change every day?

Yes. In fact, for multi-day congresses we recommend some menu rotation to keep the hospitality experience varied.

Can you work with our stand builder?

Yes. Early coordination with the stand builder is useful when the catering service requires electricity, water, refrigeration, storage or specific counter dimensions.

How early should we book catering for ESMO 2026?

As early as practical. Large international congresses require significant operational planning, particularly when baristas, equipment, catering staff and special services are required.

Can you prepare a customised proposal?

Yes. Every stand has different visitor numbers, infrastructure, schedules and objectives, so we recommend creating a proposal specifically for your company.

ESMO Madrid 2026 Catering: Request Your Personalised Proposal

Your stand represents your company for five intensive days.

Hundreds of conversations may take place there.

Clients will visit.

Partners will meet your team.

New contacts will discover your brand.

Hospitality can help make those interactions more comfortable, natural and memorable.

Whether you need:

Specialty coffee

Professional baristas

Breakfast

Coffee breaks

Healthy snacks

Finger food

Corporate lunches

Meeting catering

VIP hospitality

Spanish tapas

Jamón Ibérico

Showcooking

Cocktails

Bartenders

Beverages

Catering staff

or a complete multi-day catering programme, we can create a proposal around the needs of your ESMO exhibition stand.

Request Your ESMO Madrid 2026 Catering Proposal

Tell us your stand number, estimated number of guests, service schedule and requirements.

We will help you design a catering experience adapted to your company.

Jonny Catering & Events

Corporate Catering | Exhibition Catering | Congress Catering | Barista Service | Showcooking | Cocktail Service

Contact Jonny Catering

Discover our Corporate Catering Services

Coffee & Barista Service

Exhibition & Trade Show Catering

Finger Food Catering

Showcooking Experiences

Contact Us for ESMO Madrid 2026

Planning ESMO Madrid 2026? Make your stand a place where clients, partners and visitors want to stop, meet and connect.

Planning Your Catering for ESMO Madrid 2026?

Make your exhibition stand at IFEMA Madrid a place where clients, partners and visitors want to stop, meet and connect.

At Jonny Catering & Events, we create customised catering solutions for international exhibitors, including barista service, coffee breaks, breakfast, finger food, corporate lunches, Spanish tapas, cocktails, beverages, showcooking and professional catering staff.

Request your personalised ESMO Madrid 2026 catering proposal today.

📞 Call or WhatsApp: +34 668 519 645

📧 Email: info@jonnycatering.com

📸 Get to know us on Instagram: @jonnycateringeventos

Jonny Catering & Events — Catering for Exhibitions, Corporate Events & Congresses in Spain.

Frequently Asked Questions About ESMO Madrid 2026 Catering

1. What catering services are available for ESMO Madrid 2026 exhibitors?Companies exhibiting at ESMO Madrid 2026 can arrange exhibition stand catering such as specialty coffee, barista service, breakfast, finger food, corporate lunches, beverages, Spanish tapas, cocktails, VIP hospitality and catering staff. The service should always be adapted to the stand layout, visitor flow and IFEMA regulations.

2. Can I hire exhibition stand catering for ESMO Madrid 2026 at IFEMA?Yes. Exhibitors can organise catering for their stand at ESMO Madrid 2026, subject to the specific rules of IFEMA Madrid and the congress organiser. A professional exhibition catering company can help coordinate food, beverages, staff and service schedules.

3. What is the best catering format for an ESMO exhibition stand?The best format usually combines specialty coffee, bottled beverages, finger food and easy-to-eat snacks. For larger stands, companies may also add breakfast, corporate lunches, VIP meeting catering and an afternoon networking cocktail.

4. Can I book a barista service for my ESMO stand?Yes. A professional barista service is one of the most popular options for exhibition stand catering because coffee naturally attracts visitors and creates opportunities for informal meetings and conversations.

5. Do you provide coffee service for exhibition stands at IFEMA Madrid?Coffee service for exhibition stands can include espresso, americano, cappuccino, latte, decaffeinated coffee, tea and plant-based milk alternatives. The service can be scheduled for selected hours or continuously throughout the exhibition day.

6. How much coffee should I order for my ESMO stand?Coffee quantities depend on the number of staff, expected visitors, meeting schedule and service hours. For busy pharmaceutical or healthcare stands, it is better to calculate consumption based on peak periods and the capacity of the coffee machine rather than only total visitor numbers.

7. Can you provide breakfast catering for ESMO exhibitors?Yes. Breakfast catering can include croissants, pastries, fresh fruit, yoghurt, granola, mini sandwiches, healthy options, coffee, tea and juices. It is especially useful for early client meetings and staff working long congress days.

8. Is finger food suitable for ESMO Madrid 2026?Finger food is one of the most practical catering formats for ESMO because visitors can eat comfortably while standing, networking or moving between meetings. Mini sandwiches, wraps, tapas, croquettes, skewers and small desserts are particularly suitable.

9. Can I order corporate lunch catering for my ESMO team?Yes. Corporate lunch catering can be organised for exhibition staff, clients or meeting rooms. Options may include lunch boxes, salads, wraps, sandwiches, finger food, Mediterranean cuisine and executive lunch selections.

10. Can catering be delivered directly to an exhibition stand at IFEMA?Catering deliveries to IFEMA exhibition stands depend on venue access rules, event regulations and authorised delivery times. For this reason, logistics should be organised in advance with the exhibitor and venue requirements in mind.

11. Can you provide catering for pharmaceutical companies at ESMO Madrid?Yes. Pharmaceutical exhibition catering can include continuous coffee service, meeting-room hospitality, staff lunches, VIP catering, refreshments, networking cocktails and multi-day catering programmes.

12. Do you provide catering for biotech and healthcare companies at ESMO?Yes. Biotechnology, healthcare and medical technology companies can organise customised catering adapted to meetings, demonstrations, client hospitality and stand traffic.

13. Can you cater private meeting rooms inside an ESMO stand?Yes. Private meeting-room catering can include mineral water, coffee, tea, juices, pastries, healthy snacks, finger food and executive lunches. Service can be prepared before each scheduled meeting.

14. Do you offer VIP catering for ESMO Madrid 2026?Yes. VIP catering can be designed for executives, key clients, healthcare professionals, investors and international partners, with premium finger food, elegant presentation, discreet service and selected beverages.

15. Can you provide Spanish tapas for international ESMO guests?Yes. Spanish tapas are a popular way to create a local hospitality experience in Madrid. Options can include Spanish tortilla, Iberian ham, Manchego cheese, croquettes, olives and Mediterranean bites.

16. Can I organise an Iberian ham experience at my ESMO stand?Subject to venue and event regulations, an Iberian ham experience can be incorporated into an exhibition reception or Spanish-themed hospitality event. It can be combined with cheese, bread, wine, cava or other Spanish products.

17. Can you organise a networking cocktail at an ESMO exhibition stand?Yes, subject to the relevant congress and IFEMA rules. A networking cocktail can include wine, cava, beer, mocktails, cocktails, Spanish tapas and finger food.

18. Do you provide bartender services for corporate events at IFEMA Madrid?Bartender services can be arranged for exhibition networking events, after-work receptions and corporate hospitality. Cocktails, mocktails and customised drink menus can be designed around the event.

19. Do you offer alcohol-free drinks and mocktails for healthcare events?Yes. Alcohol-free hospitality can include mocktails, smoothies, fresh juices, flavoured water, premium tonics, iced tea and fresh lemonade. These options are particularly suitable for international healthcare congresses.

20. Can you provide vegetarian and vegan catering for ESMO Madrid?Yes. Vegetarian and vegan catering can include plant-based finger food, hummus, vegetable bites, salads, fruit, sandwiches and healthy snacks. Dietary requirements should be communicated in advance.

21. Do you offer gluten-free catering for exhibition stands?Gluten-free options can be incorporated into the catering menu depending on the project and required level of allergen control. It is important to communicate any specific dietary requirements before the event.

22. Can you provide healthy catering for an oncology congress?Yes. Healthy catering options may include fresh fruit, yoghurt, granola, smoothies, salads, vegetable snacks, wholegrain sandwiches, nuts and plant-based alternatives.

23. Can you provide catering staff for ESMO Madrid 2026?Depending on the project, catering staff can include waiters, baristas, bartenders, chefs and catering assistants. Professional service staff help maintain a clean and welcoming stand throughout the congress.

24. Can you provide catering for all five days of ESMO 2026?Yes. A multi-day exhibition catering programme can be created with different menus and services each day, including breakfast, barista service, lunch, afternoon snacks and networking receptions.

25. Is it better to change the catering menu every day at ESMO?For multi-day events, menu rotation is recommended. Changing pastries, finger food, lunches and afternoon snacks helps keep the hospitality experience fresh for both staff and returning visitors.

26. How early should companies book ESMO Madrid 2026 catering?It is advisable to book as early as possible, especially when the service requires baristas, equipment, staff, cocktail service or complex logistics. Large congresses create high demand for local catering suppliers.

27. What information is needed to prepare an ESMO catering quotation?Useful information includes company name, stand number, hall, number of exhibition days, staff numbers, expected visitors, service schedule, catering requirements, dietary needs and approximate budget.

28. Can a catering company work with our stand builder or event agency?Yes. Exhibition catering often requires coordination with stand builders, event agencies, production teams and client project managers, particularly for electricity, water, storage, counters and refrigeration.

29. What should be included in an exhibition stand catering plan?A good exhibition stand catering plan should include estimated guest numbers, staff meals, coffee consumption, beverage quantities, service times, dietary requirements, equipment, refrigeration, storage, waste management and venue access.

30. Why hire a local catering company for ESMO Madrid 2026?A local catering partner can simplify logistics, staff coordination, deliveries, equipment and communication with local suppliers. For international exhibitors, this reduces operational complexity and allows the team to focus on meetings, clients and business development.